The Snowflake Trail

  • The Snowflake Trail

From 1 December – 3 January Liverpool city centre will be transformed into a festive spectacle by the return of the Snowflake Trail; the city’s very own winter festival of spectacular light and sound that will capture the imagination of young and old alike.

Follow the trail of local landmarks transformed by dazzling lights, swirling soundscapes and interactive illustrations and see sculptural snowflakes decorated by some of the region’s most exciting visual artists. 

To take part, pick up a trail map from 1 December at participating retailers around the city centre, and solve the simple clue to win incredible prizes this Christmas.




Pick up your map from participating retailers and venues:


Liverpool city centre has been transformed into a festive spectacle by the Snowflake Trail; the city’s very own winter festival that will capture the imagination of young and old alike.

Follow the trail and see local landmarks transformed by dazzling lights, swirling soundscapes, interactive augmented reality illustrations, and see sculptural snowflakes decorated by some of the region’s most exciting visual artists.  

1. Snowflake Sculptures

12 snowflake sculptures decorated by local and national artists have been scattered across the city centre. Can you spot all 12? Look for them on the trail map!

2. Interactive Augmented Reality Illustrations

Make the story come alive on large scale illustrations across city centre shops; simply download free augmented reality app "Aspect AR" using your Apple or Android device from 1 December.

3. Light and Sound

From 4:30pm daily

  • Snowflake Generator

Take over the giant light window on the front of FACT with six different snowflake designs – simply Tweet #SnowflakeTrail followed by a number from 1 – 6 and your favourite colour to see your snowflake appear! Have a look at the different designs.

  • Church Street Christmas Tree

Hundreds of local schoolchildren have been hard at work decorating an illuminated paper chain that adorns the Church Street Christmas tree. See it glow from 4:30pm every day.

  • Illumaphonium

Visit the Bluecoat courtyard and play the Illumaphonium; a giant interactive music-making sculpture created by Michael Davis. Playing times:

1 Dec - 21 Dec 3.00 – 6.00pm

22 Dec- 30 Dec 2.30 - 4.30pm

Christmas Eve & New Year's Eve 2.30 - 4.00pm

Closed Christmas Day, Boxing Day & New Year's Day

2 & 3 Jan 2.30 - 4.30pm

Bluecoat daily opening times Mon – Sat, 9.00am – 6.00pm Sun 11.00am – 6.00pm

  • Candy Cane Kitchens

Fairies have been hard at work preparing tasty festive treats for the Winter Festival; you can see them hard at work on Lord Street.

  • Giant Storybook

Visit Williamson Square to see the giant Snowflake Trail storybook

4. Special Story Workshops

  • Snowflake Trail Storytelling Sessions

Sat 3 Dec 1pm, 2pm and 3pm, the Bluecoat

Join Snowflake Trail author Lisa Bower at the Bluecoat for a family-friendly storytelling and making session, and hear her specially-created winter story.

  • Write Alive

Sat 17 Dec, 12pm – 4pm, FACT

Have you ever wanted to do magic? Make stone statues walk and talk? Join Lisa Bower, author behind the Snowflake Trail story at FACT, for a storytelling workshop bringing some of the city’s well-known figures to life. Recommended age 8+


Snowflake Trail Prizes!

For your chance to win, pick up a Snowflake Trail Map in participating retailers in Liverpool city centre and tell us how many children made the paper chain on the Church Street Christmas Tree.

You will find the answer at the base of the tree. Email your answer to before 6 January


Win an incredible weekend for four in Liverpool worth £1300! Including:

  • A one-night stay at Holiday Inn Liverpool City Centre
  • Delicious meals at some of the city’s best restaurants: Mowgli, Etsu, NYL and Fazenda
  • A show of your choice at the Royal Court
  • £250 high street vouchers
  • Gift package from Utility
  • Escape room at Breakout Liverpool

Runners Up Prizes:

1. Theatre break

Pair of tickets for a Playhouse show, dinner at Button Street Smokehouse and 1-night stay with breakfast at Liverpool Marriott Hotel City Centre - plus a bottle of Prosecco - worth £400.

2. Sparkling Snowflake

A unique sterling silver snowflake pendant from Wongs Jewellers worth a whopping £350.

3. Everton Experience

An exclusive, money-can’t-buy Goodison Experience hosted by an Everton legend, plus a football shirt signed by the first team.

4. Anfield Experience

A tour of Anfield for 2 people and lunch in the Boot Room Sports Café



For the chance to win spot prizes throughout this year’s Snowflake Trail, snap a photo of yourself out on this year’s trail and post it on Facebook, Twitter or Instagram using the hashtag #SnowflakeTrail

Spot prizes - 1st round (winners to be announced on Wednesday, 7 December)

  • Family ticket to see Aladdin at the Epstein Theatre on Monday, 12 December.
  • 2 pairs of tickets to The Star at the Playhouse on Thursday 15 December

Spot prizes - 2nd round (winners to be announced on Wednesday, 14 December)

  • Family Festive Afternoon Tea at Marco Pierre White
  • Cut & finish worth up to £69 from Voodou – 98 Bold Street 
  • No7 products set from Boots Clayton Square
  • 1 Family ticket to see Santa’s Grotto in Rapid

Spot prizes - 3rd round (winners to be announced on Tuesday, 20 December)

  • Personalised item from the very own Rex Lab worth £30
  • Cut & finish worth up to £69 from Voodou – 4-6 Rainford Garden
  • 3 Family ticket to see Santa’s Grotto in Rapid

Spot prizes - 4th round (winners to be announced on Wednesday, 4 January)

  • Ray Ban Sun Glasses from Johnny Goggles
  • Mens cut & finish worth up to £50 from Voodou for him – 88 Bold Street 
  • Soap & Glory™ EXTRAVA-GLAM-ZA™ from Boots Clayton Square
  • £50 toy bundle from The Entertainer at St Johns
  • Year supply of burritos from Tortilla on Lord Street


Getting to Liverpool


Enjoy magical moments with unlimited off-peak* travel. Tickets start from just £3.70 with a Day Saver or £10 for a family of five, with a Merseyrail Family Ticket. With four Merseyrail stations in Liverpool city centre, it couldn't be easier to visit the Snowflake Trail. 
*Off-peak tickets are valid anywhere on the Merseyrail network, anytime, except 06:31-09:29 on weekdays.

For more information visit


All major coach services serve Liverpool and Merseytravel connects you to local and regional bus services. For more info call 0871 200 22 33 

For more information visit


Liverpool is easily reached by road and is situated at the ende of the M62, By car the city is appoximately 50 minutes from Manchester, 1hr 25 minutes from Leeds, 1hr 50 minutes from Sheffiled and Birmingham and 3hrs from Cardiff.


  • Thursday 01 Dec 2016 - Tuesday 03 Jan 2017
  • All day event
  • Liverpool city centre, 76 Lord St, Liverpool, Merseyside L2, UK
  • FREE
  • #SnowflakeTrail

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